Dev Collective

Dev Collective is a group of engineering leaders who invest in and support developer tooling and infrastructure companies.

We are senior leaders (Engineering Directors, VPs, and Heads of Engineering) running some of the most well-known teams in the industry.

Learn from the buyer’s perspective

Our Engineering Leaders

  • Ayush Sood

    Ayush Sood

    Ayush is a Director of Engineering of Monetization and Growth at Figma. He is well-versed in all aspects of Product-Led Growth and Go-to-Market.

    Previously at Meta, Ayush ran organizations in Ads Platform and Growth, scaling a number of platform teams from $0 to ~$XB in revenue. Ayush has also founded a number of startups, including Kofa (building the data fabric that powers business outcomes) and Fancy That (acquired by Palantir).

    Outside of work, Ayush loves to run, bike, and eat food.

  • Emma Burrows

    Emma Burrows

    Emma serves as CTO of Stripe UK and Head of Engineering for Stripe's London Engineering office. She grew the London engineering office from 0 to 50+ people and is an expert on Fintech, Payments, Issuing and Money Movement.

    Prior to Stripe, Emma spent 8 years at Google and was a Director of Engineering for Charlotte Tillbury Beauty.

    Emma enjoys angel investing and has been a Sequoia Scout and part of Blossom Capital's Angel Program.

  • Harold Gimenez

    Harold Gimenez

    Harold is an experienced technology executive with a cloud infrastructure and developer tooling focus. He is currently SVP of Hashicorp's Infrastructure product line, where he leads the Terraform and Packer products. He has had a 4 year tenure at HashiCorp where he has held a variety of leadership roles, including leading the organization through Hashicorp's IPO.

    Previously, he held VP of Engineering roles at Iterable and Heroku.

    Harold has many hobbies. In his free time you'll catch him playing drums or guitar, attempting to learn latte art, and spending time with his family at the beach.

  • Prathibha Deshikachar

    Prathibha Deshikachar is a Vice President of Engineering at Pinterest, where she holds a leadership role in the Monetization organization. Her team is dedicated to helping businesses of all sizes utilize Pinterest's advertising platform to inspire Pinners and foster business growth.

    Prior to her role at Pinterest, Prathibha served as a Senior Director of Engineering at NextRoll, focusing on addressing challenges in search, machine learning, and information retrieval/processing.

    Prathibha enjoys angel investing and provides advisory support to numerous startups. Beyond her professional pursuits, she finds joy in reading, hiking, exploring new destinations, and indulging in culinary experiences as a food enthusiast.

  • Tony Dong

    Tony Dong

    Tony was most recently a VP of Engineering at Rippping, overseeing all aspects of the Rippling platform and building the products and capabilities that enable all the product lines of Rippling. During his tenure, he has helped scale the engineering org from 60 to 600+ and built the core platform and HR products from scratch.

    Before Rippling, Tony was the founder and CTO of a YC-backed startup and had previously held various engineering positions within Periscope, TellApart, and Twitter.

  • Wendy Lu

    Wendy Lu

    Wendy was most recently a Director of Engineering at Airtable, focused on AI and new product lines. Previously, she led the Platform organization including Search, Dev and Product Infra, and Integrations. She also built Airtable’s Growth org and is passionate about blending elegant products and go-to-market.

    Previously, Wendy was an early engineering leader at Pinterest. Her team developed the full suite of ad offerings available to advertisers, which drove over $1B in revenue by the time of IPO.

    Outside of work, Wendy enjoys advising startups and most sports from open-water swimming and cycling, to pickleball and dance.

  • Willie Yao

    Willie Yao

    Willie currently runs engineering for Notion’s Scale organization. The group includes infrastructure, enterprise, API, platform, and the India engineering site. Previously, Willie managed and built the Infrastructure team, including developer experience, core backend systems, cloud infrastructure, security, trust, and privacy.

    At Airbnb, Willie was an Engineering Manager on Airbnb's Infrastructure team, managing the Developer Infrastructure group, which provided building blocks across the develop-build-test-deploy space.

    Outside of work, Wilie is a reader, traveler, hiker, skier, and mountaineer.

+ Other eng leaders and friends

Why we exist

Every generational product has been built on the shoulders of robust developer tooling and infrastructure. Over the past decade, this has become more evident than ever, with the continued shift to the cloud, the rise of data tools bolstering analytics and observability, and the democratization of resources making software engineering accessible to more people than ever before.

However, there is still a lot of noise to sift through. Themes we’ve heard from founders:

  • We need more technical investors who have experienced the realities of building and evaluating software

  • Current engineers and leaders can offer the most timely insights and feedback given their proximity to the codebase and systems

  • Understanding the mindset of senior leadership buyers is critical, as they control most of the budget in today’s environment

  • Nothing beats having technical advocates, potential users, and future customers supporting your journey

How we can help

  • We invest in a small number of companies each year. We are extremely selective and aim to only invest in a few exceptional companies to provide our undivided support.

  • Product and Strategy: We provide insights and feedback on product strategy, pricing, and competitive landscape. We can run mock “build-vs-buy” analyses where you see how we’d go through the process of evaluating your software within our larger org. This offers valuable insights on product positioning, packaging, and feature roadmap.

  • Community: We are engaged and connected in the community, and can help with relevant intros to technical operators at the majority of growth stage or public companies.

  • Technical advising: Our expertise spans product engineering, mobile and web, infrastructure, database/storage, data engineering, observability, AI/ML, and growth engineering. If you are interested in connecting with a specialist in a given technology, we can almost always introduce a vetted expert in our network.

  • Hiring and Recruiting: We’re all hiring managers ourselves! We’ll help you with building a pipeline, refining your pitch, and even interviewing and closing candidates.

  • Go-to-market and growth strategy - We have experts (e.g. Heads of Growth at Figma and Airtable) well-versed in different growth strategies for new user acquisition, user onboarding, pricing and packaging, and self-serve/enterprise growth.

Get In Touch

team@dev-collective.com